Premium Domains

What are Premium Domains?

A Premium Domain is a domain name that is already registered and owned by someone, but made available for sale. Prices for Premium Domains range from a few hundred to a few thousand dollars depending on the specific domain and current market influences.

These domains are referred to as 'Premium Domains' because they have a higher perceived value than most, including available, unregistered domains. This higher value comes as a result of the domain being short in length, containing common words, or providing a more memorable web address.

• Helping Your Customers Find the Perfect Domain Name

  Are you missing out on sales by not helping your customers find the perfect domain name?

  Most of the time, when someone searches for a domain name, they are looking for something specific. They already have a perfect domain in mind. The problem arises when they don't find that perfect domain name – they are left with two options:

  • Settle for a domain that isn't quite right
  • Walk away disappointed

  In the first case, you might still get the sale, and the customer might still purchase some additional services from you like a hosting package, or email. But in the second case, you've lost not only the domain sale, but also any potential additional sales of services.

  Offering Premium Domains to your customers is one way to help them search for and find the right name, and complete the sale.

• Here's a couple of ways to implement Premium Domains in your business:

  • Offer a “domain search consultancy” service to help customers find the right domain:
    Give customers a phone number to call, or an email address to contact you at. Once you get a sense of what the customer is looking for in their domain, you can do some searches using the OpenSRS Control Panel and give them some options out of the Premium Domains results.
  • Implement Premium Domains results into your search results using the OpenSRS API:
    Putting those Premium Domains options in front of the customer is a great way to help them out. There may be some questions about the increased cost of a Premium Domain, but a little education by way of an FAQ or a phone number to call for help will often be enough to ensure that you make that sale.
  • Look through existing customer domains for dashes and add-on words and cross-reference for better Premium Domains:
    Some of your existing customers might have settled for a less-than-perfect domain in the past. A better option might exist in the Premium Domains database. It might be as easy as letting that customer know the domain is available to make the sale and a customer for life.

• Some Frequently Asked Questions about Selling Premium Domains

  • Why should I offer Premium Domains to my customers?
  • How can I help my customers search for and find better domain names?
  • Will my customers really be willing to pay that much for a Premium Domain?
  • How can I explain why Premium Domains cost more, and convince my customers that they are worth it vs. a “regular” domain?
  • How much will I make on a Premium Domain transaction?

• Why should I offer Premium Domains to my customers?

  Offering Premium Domains is a way to help your customers find a perfect domain name. Searching for and finding a suitable domain is sometimes difficult, and when customers don't find the domain they want, they don't buy attached services from you like hosting, email or SSL.

  How can I help my customers search for and find better domain names?

  Helping your customers find their perfect domain can be as easy as offering to assist them over the phone or via email and performing a few keyword lookups using the OpenSRS Control Panel. Or you could incorporate Premium Domain results into your existing domain search using the OpenSRS API.

  Will my customers really be willing to pay that much for a Premium Domain?

  In many cases, the answer is yes. Keep in mind that you may have to explain the difference between regular and Premium Domains and make the case for the higher initial cost for the domain. But when a customer is presented with the facts about a Premium Domain purchase, and understands the advantages that purchasing the perfect domain for themselves or their business, they will often be more than happy to invest in that domain name.

  How can I explain why Premium Domains cost more, and convince my customers that they are worth it vs. a “regular” domain?

  We've prepared a number of marketing resources that will help make the case for your customers that Premium Domains are worth the premium price they command including an end-user FAQ and white-label video.

  How much will I make on a Premium Domain transaction?

  OpenSRS pays a 10% commission to the Reseller on any Premium Domain purchase. If a Premium Domain is valued at $1,000, the buyer pays $1,000 and the Reseller receives 10% of the purchase price – in this case, $100. After that, the new owner renews the domain yearly like any other domain and you receive whatever margin you normally charge for domain renewals.