Trust Service Marketing Resources
GeoTrust Web Site Anti-Malware Scan
Download a marketing package which includes sample images, suggested text and an assortment of static and animated banner ads in various sizes for use in your marketing efforts. Learn more about GeoTrust Web Site Anti-Malware Scan.
SiteLock Website Security
Download a marketing package which includes a SiteLock logo for use in your SiteLock marketing efforts. Also included is suggested email and web copy along with HTML templates that you can use to quickly include SiteLock plan breakdowns on your site. Learn more about SiteLock.
TRUSTe Privacy Policy
TRUSTe has provided a number of different resources and assets including the TRUSTe logo and guidelines for use on the web and for print. You'll also find the TRUSTe video shown on the TRUSTe information page of our website (in Quicktime format for you to upload to the video host of your choice). Also included are email and webpage templates and a wide selection of ready to use static and animated banner ads in various sizes. Learn more about TRUSTe.
Learn more about positioning and selling SSL with OpenSRS
Need help convincing your customers of the value of SSL certificates? Look no further. Download these case studies that provide real-world examples that demonstrate the impact of the right SSL certificate on their bottom line.
- Secure sales and improve customer confidence with EV - download
- Build trust quickly for a new online business - download
- Improve data collection and visitor interaction - download
- Ensure the security of customer data and grow sales - download
Webinar Archive
Get the Sale! Overcoming Four Common Objections When Selling SSL
View an exclusive webinar with Bob Angus, Product Marketing Manager for VeriSign/GeoTrust and learn how to overcome common objectives that you may run into when selling SSL.
Choosing the Right Sales Model
An effective method of reselling digital certificates is by bundling with complimentary products and services. SSL certificates are typically packaged with domain registrations, hosting plans, shopping cart software or payment gateways. These services provide a clear cut and successful bundling opportunity.
One bundling strategy would involve matching specific SSL products to your own targeted offerings. For instance, basic SSL products can be packaged with starter services, while premium SSL products can be packaged with high end solutions.
You may wish to segment your bundling strategy still further by focusing on particular industries such as those listed below. Features that are commonly important to each vertical are listed below:
| Vertical | Solution Characteristics |
|---|---|
| Financial Institutions | Highest levels of encryption and authentication found in EV and SGC certificates |
| Retail Merchants | Highest levels of encryption and authentication found in EV and SGC certificates |
| Healthcare Industry | Highest levels of encryption and authentication found in EV and SGC certificates |
| Application Service Providers | Full organization validated certificates and wildcard certificates |
| E-Government | Highest levels of encryption and authentication found in EV and SGC certificates |
| Domain Registrars | Combination of domain validated and organization validated certificates |
| Educational Institutions | Organization validated and EV certificates |
| Hosting Providers | Organization validated certificates and wildcard certificates |
NEW! Ready-to-use Marketing Resources
- Trustwave SSL ready-to-print collateral - sales collateral you can give to customers or prospects to help sell Trustwave SSL products
- Trustwave EV ready-to-print collateral - sales collateral you can give to customers or prospects to help sell Trustwave Extended Validation (EV) certificates
