Domains Marketing Resources

TLD Information and Marketing Kits

Information and marketing kits are available for the following top-level domain extensions:

More marketing resources for various domain extensions are being added all the time. Please check back regularly.

gTLD and ccTLD Reference Chart

We've put together a one-page quick reference chart listing the residency requirements, DNS requirements, redemption periods, and more for our gTLDs and ccTLDs.
Download
Download (unbranded)
Creating Compelling Web Video Series

Internet users, including your customers, are creating more and more video content. OpenSRS commissioned a five-part video series to help you help your customers create compelling video content.

In this series, which Resellers are free to use in any way, viewers will learn how to make video content that stands out from the crowd. Each video looks at a different aspect of creating good video content, from choosing the right hardware, to how to write and shoot quality content, to how to edit and make video available online.

Feel free to use these videos as part of your marketing around .TV domains, hosting, or even just as a blog post series for your customers.
View Pt. 1 on YouTube Download
Tools to Optimize Transfers-In to Your Account

OpenSRS has created a package of white-label resources including PDF documentation and generic un-branded videos to assist your customers in successfully completing domain transfers to OpenSRS from competing Registrars.
Learn more
White Label "Contact Privacy for Domain Name Owners"

Privacy and security are a big deal these days. That's why we wanted to help you explain the importance of contact privacy to your customers. Regardless if you charge for the service, or give it away for free, Contact Privacy is an important feature of your domain name service offering and we've created a video that you are free to use, along with a one pager in PDF and Adobe InDesign format.
Learn more
Overcoming objections to successfully position and sell Premium Domains

Not all customers will be open to the idea of paying more for a Premium Domain. It's important to arm yourself with the answers to some common questions and objections your customers might have about Premium Domains, why they cost more, and how a Premium Domain can provide tangible benefits to justify the investment they represent.

Pro tip: give the FAQ to your sales and support staff so they can answer these questions when talking to customers!
Download "Premium Domains FAQs" (Word .doc)
Some sample questions:
- Why are these Premium Domains more expensive than ‘regular’ domains?
- Why should I consider spending more on this Premium Domain vs. an available domain?
- Can’t I just wait until the domain I want expires and then buy it?
Premium Domains and Domain Extensions Videos

We created a pair of generic videos to help you explain Premium Domains and alternate TLDs to your customers. The videos are short - between 30 and 45 seconds long - and are completely unbranded. Use them as is, or replace the search results shown with a screen capture from your own interface.
View blog post with videos Download "Premium Domains" (zipped .mov) Download "TLDs" (zipped .mov)
Tucows Domain Badges

Tucows Domain Badges let your customers know that you choose to offer Domains managed by Tucows. There are a number of significant advantages to having Tucows as your domain name registrar for registrants and it only makes sense to let your customers know why you chose to work with Tucows. Badge images are available in multiple sizes, in multiple languages
Learn more