Earlier this week, The Public Interest Registry, the registry behind the global .ORG domain name, announced that more than 7 million domain names are now registered as .ORG. This makes it the third largest generic domain (after .com and .net).

Both registries hit 7 million in the same week and both registries are undertaking marketing activities to drive more registrations. On the .ORG side, they are hoping to extend their traditional non-profit base to attract new registrants to .ORG. Specifically, they are addressing a growing audience of community sites, sites for colloborative content, online political organizing, the “green” movement and empowered citizens looking to further passions or causes. Nominet is executing a .UK renewal awareness campaign “to raise renewal rates by encouraging registrants to think about the value of their domain name and to use their registrar for all aspects of domain maintenance and renewal.” You can take a look at their campaign site at http://www.keepyour.co.uk.

Both .ORG and .UK are available as part of the OpenSRS Domains Service.

photo: Seven uploaded by Kevin