Which Site Seal do People Trust the Most? (2013 Survey Results)
We just found some interesting third-party research from the Baymard Institute regarding consumer’s perceptions of SSL and Trust seals. The survey, from January 2013, specifically focused in on e-commerce websites and gave the following results, showing Trust seals outpacing all of the SSL seals with the exception of Norton.
Its an interesting article and I recommend clicking through to read more about the results and some of the implications. Including their suggestion sites show multiple seals to increase perceived site security; while also of course improving site security.



Next, we’re bringing UC/SAN certificates to OpenSRS. For those who have been asking about UC/SAN certs, the wait is over – you can now add the UC/SAN option to many of our SSL certificate products including Symantec, GeoTrust and Thawte brands. That further cements your ability to provide the appropriate certificate to your customers no matter the brand, certificate type, price point or level of protection required.

Most buyers will understand Standard vs. Pro vs. Business SSL and self-select the right certificate for their needs. But if they don’t, one provider offers a nice interactive simulator that asks a few questions and tells the user what they should buy (in some cases, it’s the inexpensive Standard cert that is suggested – the goal, remember, is to sell the appropriate certificate for their needs).


