Posts Tagged ‘SSL Service’

Lower Prices on VeriSign SSL Certificates

Effective today, we’ve lowered the price on some VeriSign-branded SSL certs sold through OpenSRS. OpenSRS resellers automatically get the benefit of these lower prices which went into effect today, March 11th, 2010.

Sell the most trusted brand online

VeriSign SecureSite, SecureSite with Extended Validation (EV) and SecureSite Pro SSL certificates were reduced in price anywhere from $10 to $90 depending on the specific certificate and term length.

The full OpenSRS SSL Certificate price chart has been updated to reflect the new costs.

SSL Webinar Archive Available

Did you miss our SSL webinar last week? Then you’ll definitely want to read on.

vslogo_med_cmykjpg We were really pleased to have Bob Angus, Product Marketing Manager at VeriSign join us via the web to present “Get the Sale: Overcoming Four Common Objections When Selling SSL”.

Bob provided some really good, practical tactics and strategies that will help you sell smarter and move more SSL units.

He covered everything from how to figure out whether the potential customer is ready to buy, to how to use some basic stats and resources to sell EV and other higher margin SSL products.

Based on the lively Q&A session that followed, it was clear that our Resellers are hungry to sell more and are looking for the tools that they can use to do just that. Bob’s presentation provided some of those tools and tactics, and attendees went away equiped with at least two or three things that they could put to immediate use to counter competitors and tackle those common questions buyers might have.

Archive Video is Available Now

We did record the entire session including an informative question and answer session. That video and the accompanying PDF of the presentation slides is available now.

→ View the archive

(if you registered for the event at GotoWebinar, you should already have received the link to the archived version via email).

Webinar: Overcoming Objections When Selling SSL

Looking to supercharge your SSL sales? Look no further.

One of the things we hear over and over again, is that it’s nearly impossible to sell SSL certificates in the face of companies like GoDaddy who seem to be more interested in moving as many units as possible, at the expense of the bottom line. But it’s simply not true–with the right information and techniques, you can effectively sell SSL by easily countering some common objections customers might have.

2010 is fast approaching and now is the time to start thinking about how to energize your SSL sales. And don’t forget that our GeoTrust $199 Extended Validation (EV) SSL Certificate promo is coming to an end soon as well. End 2009 with a bang and kickstart your SSL sales activities heading into the new year.

Get the Sale!

ssl_guy Bob Angus, Product Marketing Manager, VeriSign, will present “Get the Sale! Overcoming four common objections when selling SSL.” Bob will address the four most common objections that you’ll face when selling SSL certificates, provide you with the information that you need to address each one head on, and help you make the sale.

He’ll cover everything from objections over price, to how to handle questions about technology from customers who may have bought into some common misconceptions about SSL. In short, Bob will arm you with information and tactics that you can use when selling SSL to even the most sceptical of customers.

This is a free event for OpenSRS Resellers.

Details:

REGISTRATION IS FREE
What: Get the Sale! Overcoming four common objections when selling SSL
When: Thursday, December 3rd, 2009 at 11:00 A.M. EST (16:00 UTC)

EV Certs Starting at $199!

EV-Bar Extended Validation (EV) SSL Certificates for $199? Yes, you heard correctly.

Through the end of 2009, GeoTrust True BusinessID with EV certs are just $199 from OpenSRS. That’s a little less than half of the regular price for a GeoTrust EV cert.

This exceptional price will be in effect through the end 2009 and applies to new cert orders and renewals.

geotrust_logo There’s a huge opportunity here to bring EV certs to your customers at a price that is not much more than a standard, non-EV cert. It’s also a great time for you to add the green bar to your own website and lead by example.

By the way, if you are an OpenSRS Reseller and you haven’t been selling digital certificates, this is a great chance to make a splash with your customer base by adding a full range of SSL products to your lineup along with a huge deal on EV SSL from GeoTrust.

More to come

We rushed this promo out the door so you could start taking advantage of the huge savings as soon as possible. Over the next little bit, we’ll be pushing out some marketing materials for that will help you when selling these EV certs to your customers.

There’s more details in the SSL section of our website, including a complete product list with pricing.

SSL Webinar Notes and Slides

Last Thursday, Jay Schiavo of VeriSign joined us for a webinar about how to position and sell SSL certificates. Jay has been working with OpenSRS for a long time and has a very good understanding of our business and the needs of resellers like you.

verisign_slides For those who missed the webinar, we had intended to record and archive it for viewing, but thanks to a technical snafu, that recording failed, which absolutely stinks because it was probably the greatest webinar ever given (well, maybe not the greatest). My deepest apologies to those who were counting on that archive.

We do have Jay’s slides available as a PDF download, as well as a package of seven SSL whitepapers that VeriSign has put together for your use in marketing SSL products to your customers. Those whitepapers are brandable by you – all the information on what you need to do is contained in the download.

SSL – For more than eCommerce

Jay made some excellent points during his presentation. He explained the value of SSL from a security perspective, and highlighted some of the use cases for SSL. One of the points he made from a marketing perspective was to make sure that you point out that SSL certificates are applicable for more than just e-commerce sites. Anywhere that there is a login (including forums, blogs, customer portals, wikis) can and should be protected by by an SSL cert.

Three brands, pick two

Jay also broke down how to market the various brands of certs available through OpenSRS. We recently launched new SSL products, including SSL certs from VeriSign, thawte and GeoTrust.

Jay pointed out that it’s best to offer two of the three brands – choose between thawte and GeoTrust (for those customers looking for a lower cost cert) and then add VeriSign for those customers looking for that higher end brand.

When choosing between thawte and GeoTrust, it really comes down to a few points. First, if you are already offering GeoTrust, stick with it and just add VeriSign to your mix, if desired. Jay says that thawte has a strong brand presence in Europe, Africa, and the Middle East, thanks to its South African corporate heritage. GeoTrust is well known in North America and parts of Asia.

Use and offer EV

Jay also talked about Extended Validation (EV) certs and the importance of both using EV certs for your own sites, where it makes sense, but also about the increasing recognition of the “green bar” that EV facilitates amongst Internet users. The EV cert offers a level of trust to Internet users that is a step above a ‘normal’ domain or organization validated SSL certificate.

We thank all those who attended the webinar, and we hope you found the content useful and applicable for your own business. Thanks also to our friends at VeriSign – and specifically Jay – for putting together such a great presentation.

Verisign SSL Webinar Slides

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