By: Michael Goldstein on July 25th, 2012
Posted in: OpenSRS Services, Partners and Resellers
Tags: Offers, OpenSRS Offers, Ting
Comments: 0

The People Love Ting page on the Ting site delivers two clear, important messages to any of you out there selling Ting or thinking about selling Ting.

• Your customers will be treated well. People are shocked by the accessibility and quality of our customer support and all the little ways (in our pricing, policies, rapid responses and improvements, etc.) that we simply do right by customers. Also check out our Facebook page, our Twitter mentions and this recent Yahoo! Answers thread.

• We are getting some high profile press and tons of great blogger reviews. This means some of your customers will have already heard of us. It also means that those who research us after your recommendation will like what they see. All this makes your job much easier.

By: OpenSRS Team on July 11th, 2012
Posted in: OpenSRS Services
Tags: Offers, Ting
Comments: 0

We have added three new options in OpenSRS Offers to sell Ting mobile phone service to your customers.

At launch, we had a single offer:

• $50 device purchase credit, with a 25% revenue share for the reseller (for two years)

The new offers now available are:

• $25 device purchase credit, with a 30% revenue share for the reseller (for two years)
• $25 device purchase credit, with a $75 one-time payment for the reseller
• $50 device purchase credit, with a $50 one-time payment for the reseller

The idea here is to provide a variety of compensation models to suit your needs. Some resellers asked for a payment up front, others wanted that revenue share for two years. And some resellers told us that they didn’t need to provide as big an incentive to their customers, so we provided those options as well (with an appropriate increase in the reseller share).

Feel free to utilize any or all of the Ting Offers, depending on your specific circumstances or customer needs.

New marketing resources

We also recently added a few new resources for you to use. You’ll find some print-ready device information cards for all of the devices we currently carry. They are available in PDF format and look great printed on a 5.5” x 8.5” card.

Download Ting marketing resources.

And, in case you missed the blog post a couple of weeks back, we also now have a Ting savings calculator that you can embed in your own site, or even on a Facebook page.

Learn more and get the code.

By: Michael Goldstein on June 27th, 2012
Posted in: OpenSRS Services, Reseller Resources
Tags: Offers, OpenSRS Offers, Ting
Comments: 0

In our recent webinar about selling Ting, ultramarathoner James Koole suggested that you should “host more of the conversation on your side than ours.” I want to share a piece of data to support that point, elaborate on it a bit and see if I can offer you some help.

First the data. Looking at the traffic coming through our reseller landing pages on Ting, we see that 9% of the traffic has produced 80% of the accounts. Said differently, we are seeing a bunch of resellers who drive, for example, 200 visits with no conversions and a bunch of resellers who drive, for example, 4 visits with 3 conversions. The 200 visitors are probably coming through some sort of logo or link dropped on a homepage. The 4 visitors obviously knew quite a lot about Ting before they ever got there.

Your customers will likely not yet know anything about Ting. We do the best we can on our site to establish credibility and address potential concerns. But, in the end, we are still strangers. The best thing we have going for us is your endorsement.

Think about your own buying decisions. Familiarity and trust is everything. A blog post from you explaining the Ting plans will inevitably be so much more powerful than our own Ting plans page. Sharing how much you have saved a month with Ting will be so much more relevant than dozens of our own testimonials (from yet more strangers). Offering to walk your customers through the savings calculator to see if they will save money themselves will be absolutely invaluable.

The days of slapping affiliate links on your site and hoping to see conversions are over. Your customers rightfully expect to know what Ting is all about and why you are recommending it before they even visit our site. And they will not convert to any of our satisfaction if they don’t get that from you.

I don’t have more advice to offer on selling Ting in your own words. Be helpful. Be honest. I do, however, have one more thought on hosting more of the conversation on your side than ours.

We recently put the Ting savings calculator on our Ting Facebook page. Then, we took it a step further and put it on our separate Hover Facebook page. This work pretty much paves the way for you to embed this calculator on your site, Facebook page or anywhere else you want. Again, it might not seem profoundly different than sending your customers to our site. But I believe having this tool on your side, surrounded by your thoughts and suggestions, will drive more interaction and have far greater impact. It also does even more to reinforce your role as a trusted provider and expert.

You can add the savings calculator to your Facebook page easily. You’ll find more info and the link here.

If you want to add it to your site, there’s just a bit of work that needs to be done. We are happy to help. Just send an email to our own doctor of Ting reseller love, Mark Klein, at mark@ting.com.

Meanwhile, please join us in the Ting discussion forum to offer any questions, thoughts or concerns about how we can help you succeed.

By: James Koole on June 5th, 2012
Posted in: OpenSRS Services
Tags: Offers, Ting, Webinar
Comments: 2

Last week I teamed up with Scott Allan, Director at Ting, to host a webinar to talk about the addition of Ting to our OpenSRS Offers service.

For those who aren’t aware, Ting is a new mobile phone service that Tucows launched in the US earlier this year.

Through OpenSRS Offers, we’re providing our Resellers with a way to bring Ting to your customers and get a nice reward in the process. Your customers get $50 off their first device purchase, you get 25% of the net revenue that they generate as a Ting customer for the first two years.

If you missed the webinar, don’t worry. We recorded the whole thing, just like we do for all of our monthly webinars.

View the recorded version on-demand.

Over the course of the hour-long presentation, we covered how Ting works, what makes it different, and we explained Ting’s unique approach to billing and customer service. Plus we provided some tips on how to marketing Ting, what kinds of resources we offer and some guidelines about Ting trademarks.

By: OpenSRS Team on May 9th, 2012
Posted in: OpenSRS Services
Tags: Offers, Ting
Comments: 8

Starting today OpenSRS Resellers can offer phone service from Tucows’ US mobile phone service, Ting.

You’ll find Ting in OpenSRS Offers – log into the new OpenSRS Control Panel and click the Offers Manager tab. Once you agree to the terms and conditions, and you’ll be assigned a unique Ting.com URL that you’ll use to send people to Ting to learn about the service.

What’s the Ting Offer?

• For your customers: Through OpenSRS Offers, you’ll be able to provide a $50 discount off a device purchase to everyone who you send to Ting.

Ting provides cost-savings and better customer service – the mobile phone service your customers deserve. Businesses (and families) can have unlimited devices on one account and they can pool multiple users together usage for greater savings. You can trust that your customers are in good hands at Ting. We’re quite confident that they’ll thank you for telling them about it.

• For OpenSRS Resellers: Ting provides an additional source of recurring revenue.

When someone signs up for Ting service using your URL or partner code, you get 25% of net revenue generated by that customer for two years.

More Information

The best place to learn more about Ting and see what makes it different is the Ting website. Try out the savings calculator, look at the plans, and maybe even try the service for yourself. Be sure to check out what people are saying about Ting on the Ting Facebook page and on Twitter.

Here’s an example:

My cell phone bill was so confounding, I'd have a better chance of grasping string theory. Switched to Ting, problem solved. @tingftw

May 4, 2012 8:34 am via webReplyRetweetFavorite

@SeanGold3

Sean Gold

Getting Started

To get started with Ting in OpenSRS Offers, you can visit our OpenSRS Offers information page. There are some nice marketing resources for you including banner ads, logos, and email/web copy in the Offers section of our Resource Center. If you have any questions, drop by the OpenSRS Forums and ask away in the Ting area.