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Canadian Small and Medium Business get a leg up from Google

Yesterday, small and medium size businesses (SMBs) in Canada got a gift from Google to jump start their business presence online. Hosted by Kevin O’Leary of Dragon’s Den at the historical Fermenting Cellar, in the Distillery district in Toronto, Canada, SMBs can now get a website & .CA domain for free as part of the “Canada Get your Business online” (GYBO) initiative.

Partnering with Yola inc., CIRA, The Globe and Mail, Rogers, Canadian Chamber of Commerce, and Silver Lining Ltd, Google wants to shrink the gap between SMBs lack of online presence and their customers who are using the internet to find them. “Over the next year, we hope to help 100,000 Canadian businesses build websites and reach customers online” says Chris O’Neill, Managing Director Google Canada.

According to Google, there are over 2 million SMBs in Canada, and close to half have no presence online. These rock stars of the Canadian economy need the help to be where their customers are looking for them and this initiative gets them one step closer.

As someone who has been in online marketing for over 11 years, I am extremely excited to see the GYBO.ca program launched. SMBs struggle with lack of time, resources, amongst other challenges of starting a business and this initiative helps them conquer one important challenge, and that is an online web presence, with a price tag of FREE. We work with many SMBs, as our resellers do, and can relate to the challenges, so having a program that is focused on helping SMBs is fantastic.

Congratulations to Google, Yola, CIRA and the other partners who are giving small and medium businesses in Canada a leg up! Also, a special Thank you to Rogers for drawing my name to win a Blackberry Torch!

If you’d like more information, go to www.gybo.ca

Celebrate Halloween with OpenSRS

1876799208_cb1a9a251dHere at OpenSRS we take Halloween very seriously. Each year, Tucows HQ in Toronto becomes a place filled with wacky costumes wandering the halls. It’s a sight that’s sure to put a scare in each of us!

“Best Decorated Service Guy” Competition

This year we’re holding a “Best Decorated Service Guy” competition as part of the fun. We’d love for you to take part–if you have one of our Service Guy action figures, you too can join in the scary fun! This Friday, October 30th, 2009, dress him up, and then take a picture and send it to halloween@opensrs.com or post it on Twitter or Flickr. Be sure to tag it #serviceguy so we can find it. We’ll post all entries right here on our blog!

Fear not if you don’t have a Service Guy. We would still love to see what you are doing at your company to celebrate Halloween–send those pictures our way too!

There’s prizes!

A special prize will go to the person or company with “Best Decorated Service Guy” as well as the company or group with the most spirited photo.

In the meantime, I’m off to track down some eye of newt and toe of frog for my witches brew.

Think you Can Spot a Phishing site? Maybe you should think again…

phishornophishI thought I could spot a phish. But recently, I took a quiz online that asked me to identify which sites were phishing sites. I was surprised by how hard it was to identify these fake ponds. I am quite familiar with SSL certificates from my online retailing days and being an avid online shopper and loving the convenience of being able to access banking online. But my sub-par test results gave me a jolt. It dawned on me how trusting I was of things like generic seals of approval and basic signs like a standard SSL cert. These indications were quite ingrained in me subliminally and I realized that I was often taking security on websites for granted.

Just as we are careful to rip up or shred any documents that have our names, addresses, or other personal information before throwing it in the trash, ensuring that a website is secured should be an everyday practice. This is not only important from a consumer perspective but as a business owner where you are collecting information, you have a responsibility to show that you value your customer’s privacy and security when dealing with you.

Try your hand at identifying the phish. Maybe you’ll pass the test, but at the very least, it will provide a good exercise in identifying the signs of a phishing site.

Take the test!

Once you’re done with the test, you might find yourself in the need for a good chuckle. If so, check out the Cart Whisperer series of videos from last year. Remember, to instill confidence in online shoppers, you need to make them feel safe.

From “No More Abandoned Carts”.

Meet Le Quan Truong

Le Quan TruongIt is great to be part of the Herd! I’m Le Quan Truong, the new Director of Marketing for OpenSRS. Since our job is to help enable your success, my main focus over the next while will be listening to your thoughts, opportunities and challenges as I settle into my new role.

Over the past nine years, my experience has taken me from being a member of a marketing team to leading one. Ideas are what fuel my passion for marketing and I believe those ideas come from listening to our customers and working with an exceptional team such as the one I am getting to know here at OpenSRS.

I hope that our dialogue with you will be ongoing and that we will build a relationship that will continue to uphold the values of OpenSRS. I look forward to our shared future success! Please leave a comment below or drop me a line at lequanATopensrsDOTcom.

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