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The Importance of the .EU Registrar Advisory Board

At OpenSRS, .EU is an integral part of our business. Our strong presence throughout Europe means the domain extension, which is immediately recognizable across the continent, is one most of the most popular sold among our European resellers. And with the registry having now surpassed three million names under management, it is clear the extension resonates with European individuals and businesses.

EurIDGiven .EU’s importance to us, I was very pleased to be appointed the North American representative to the registry’s Registrar Advisory Board earlier this year. EURid, the .EU registry operator, convenes a meeting of the Board three times a year to gather feedback from the registrar community. Discussion topics range from key registry performance metrics to upcoming features and releases, and can also involve a great deal of back and forth between attendees about the registry’s direction.

Overall, the discussions generally stay within the Board’s mandated scope, which is to (and I will borrow directly from the registry here):

  • Advise the EURid Board on issues where the EURid Board might need to consult the registrar community;
  • Consider and bring to the attention of the EURid Board any policy or operational issue that might be of future importance or affect the .EU domain space;
  • Submit input to the long-term strategies;
  • Channel the feedback of the larger stakeholder community into EURid;
  • Help strengthen relationships with the registrar community;
  • Support EURid in its interactions with other stakeholders.

As a representative of a registrar with a particularly unique business model, I try to keep my eyes and ears open for issues and topics that could have a particular impact on resellers. The Board, which is comprised largely of retail-focused registrars, can sometimes get deeply involved in discussions and suggestions that don’t necessarily fit well with reseller-focused business models. As such, I always try to make sure our view is heard.

To EurID’s credit, they could simply ignore the Board and its input, and continue operating the registry as they see fit. However, EURid staff and management are actively involved with the Board, and are constantly soliciting feedback. This is something few of the registries that registrars work with do on a regular basis.

Although I’m only a few months into a three-year mandate, I have found the experience thus far extremely valuable and rewarding. I look forward to continuing to help shape policy for one of the world’s largest ccTLDs in the future.

Upgrading Your Sales Process: Domain Search 2.0

Today we announced significant improvements to the speed and quality of domain searches conducted using OpenSRS. With these enhancements, your existing integrations will work faster, as will searches using the Reseller Web Interface. But what I’m really excited about is the continued improvements we have made to our domain search over the past two years, which now allows you to offer an advanced domain searching system that will increase sales of both domains and other web hosting services.

A little bit of background

The methodology I refer to as “domain search 1.0” is unfortunately employed by most web hosting companies today. It is an old, archaic way of thinking about domain search. Common symptoms include:

  • Forcing potential customers to enter ‘www.yourname.com’ search strings;
  • Not allowing customers to register ccTLDs, or even gTLDs not named .com, .net or .org;
  • The absence of suggestions for related search terms.

The most common objection I hear from web hosting companies is they don’t see any value in paying attention to domain name search, until I explain domain search 2.0.

Domain search 2.0

The domain search 2.0 approach treats domain names like the key component they are to the web hosting sales process. Virtually every web hosting company puts domain search front and centre on their website, but the technology used to power the search is often archaic. Domain search 2.0, on the other hand, treats the domain search box like a “magic box” – that is, an open, free-text box that will accept any input and spit out highly relevant domain names.

Our research shows this not only greatly enhances the end user experience, but can lead to a 10 to 15 percent lift in domain name sales if implemented properly. It also results in sales of more value-added services by attracting higher-margin customers.

How does it work?

The key to domain search 2.0 is our powerful NAME_SUGGEST call, which we’ve been iterating upon for more than two years. After our announcement today, it contains four key components:

  • Domain name lookup: The “lookup” parameter will take any text and turn it into a domain name search, whether you enter “www.hockey.com”, “hockey league” or “hockey@league.com”.
  • Domain name suggestions: The “suggestion” parameter will quickly return results of available names based on the original query using technology from DomainsBot, the industry leader in domain search technology. A new feature now allows you to also specify language if you choose to do so, enabling results to be returned in English, French, Spanish or Italian. Our research now shows that up to 15 percent of registrations using domain search 2.0 are from our domain name suggestions.
  • Premium names: The “premium” parameter checks our premium names database of over one million names to see if any related names are for sale on the domain name aftermarket. As of today, suggested premium names are also displayed by DomainsBot, leading to a much better search experience.
  • Personal names: A new “personal” parameter also allows you to now search for names associated with our personal names service as well.

We’ve also baked in a new “max_wait_time” parameter that lets you specify the number of seconds that the NAME_SUGGEST command can run, and return as many results as can be found in that time period. This will allow you to build real-time, AJAX-enabled domain searches if you choose to do so.

Putting it all together

Have you thought about your domain search lately? We now have the speed, tools and data to equip your business with a high-powered search that will lead to more sales. There’s more information on our website.

Looking for some more techie information about the new API?

Look no further! Read this post and see some code examples. And to dig even deeper, the Developers/API Forum is the place to be.

New .CN Registrations Suspended Indefinitely

We regret to inform you that CNNIC has announced an indefinite suspension of all .CN registrations from overseas Registrars, including our registration provider Neustar.

As a result of this action by CNNIC, we have no choice but to suspend new .CN registrations through OpenSRS. We are in the process of disabling new registrations and we expect to have suspended registrations by end of day today, Tuesday, January 5th, 2009 (EST).

Please note that renewals and transfers will continue to be supported. Availability checks for .CN domains via the API and Reseller Web Interface will continue to work, however, orders for new .CN domains will fail.

CNNIC says the suspension will allow them to implement a better methodology to verify registrant information from overseas registrations. You will remember that in mid-December, CNNIC put into place new requirements for supporting documentation required to be submitted with new registrations.

There is no timetable for the resumption of new registrations. We’ll keep you posted as new information becomes available.

Important News About .CN Domain Registrations

Over the weekend, CNNIC (the Chinese Internet Network Information Center which controls the .CN domain) made an announcement that it is implementing a new policy beginning today, December 14th, 2009, that affects all new .CN registrations.

Under the new policy, individuals are effectively barred from registering .CN domain names as CNNIC now requires a paper application which includes a business seal, company business license (photocopy), and registrant ID (photocopy).

More information:

At this time, we are working with Neustar, our registration provider for .CN domains, to determine the exact details of the new policy. It is not yet known what impact this new policy will have on .CN registrations.

For the time being, we continue to process registrations as usual.

We will update the Reseller Blog with further information as we receive it.

The Impact of New IDNs

Since returning from the ICANN meeting in Seoul, I’ve received a lot of good questions about the Internationalized Domain Name (IDN) announcement made there.

The announcement garnered a lot of attention from our resellers and international media alike. It essentially approves the introduction of IDNs “after the dot” for country code Top Level Domains (ccTLDs). Currently, IDNs are only available “before the dot”, so the extension “after the dot” (such as .CN or .IN) has to remain in latin characters. Not so under the new ccTLD IDN structure.

So the question is, what has changed since the announcement? The answer is: nothing yet. ICANN’s announcement only opened the door for applications, and did not actually result in any new extensions being introduced to the domain name system just yet. Individual country representatives and ccTLD operators still have to apply for their IDN extensions, and systems will need to be adjusted (both by registrars and registries) to make the names available. As a registrar, we will start evaluating them as the ccTLDs we support start introducing them, but there are few time-lines available just yet. As we get more information, we’ll definitely be providing details.

In the meantime, ICANN has more information on the IDN fast track process for those looking to learn more.

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