In our recent webinar about selling Ting, ultramarathoner James Koole suggested that you should “host more of the conversation on your side than ours.” I want to share a piece of data to support that point, elaborate on it a bit and see if I can offer you some help.
First the data. Looking at the traffic coming through our reseller landing pages on Ting, we see that 9% of the traffic has produced 80% of the accounts. Said differently, we are seeing a bunch of resellers who drive, for example, 200 visits with no conversions and a bunch of resellers who drive, for example, 4 visits with 3 conversions. The 200 visitors are probably coming through some sort of logo or link dropped on a homepage. The 4 visitors obviously knew quite a lot about Ting before they ever got there.
Your customers will likely not yet know anything about Ting. We do the best we can on our site to establish credibility and address potential concerns. But, in the end, we are still strangers. The best thing we have going for us is your endorsement.
Think about your own buying decisions. Familiarity and trust is everything. A blog post from you explaining the Ting plans will inevitably be so much more powerful than our own Ting plans page. Sharing how much you have saved a month with Ting will be so much more relevant than dozens of our own testimonials (from yet more strangers). Offering to walk your customers through the savings calculator to see if they will save money themselves will be absolutely invaluable.
The days of slapping affiliate links on your site and hoping to see conversions are over. Your customers rightfully expect to know what Ting is all about and why you are recommending it before they even visit our site. And they will not convert to any of our satisfaction if they don’t get that from you.
I don’t have more advice to offer on selling Ting in your own words. Be helpful. Be honest. I do, however, have one more thought on hosting more of the conversation on your side than ours.
We recently put the Ting savings calculator on our Ting Facebook page. Then, we took it a step further and put it on our separate Hover Facebook page. This work pretty much paves the way for you to embed this calculator on your site, Facebook page or anywhere else you want. Again, it might not seem profoundly different than sending your customers to our site. But I believe having this tool on your side, surrounded by your thoughts and suggestions, will drive more interaction and have far greater impact. It also does even more to reinforce your role as a trusted provider and expert.
You can add the savings calculator to your Facebook page easily. You’ll find more info and the link here.
If you want to add it to your site, there’s just a bit of work that needs to be done. We are happy to help. Just send an email to our own doctor of Ting reseller love, Mark Klein, at firstname.lastname@example.org.
Meanwhile, please join us in the Ting discussion forum to offer any questions, thoughts or concerns about how we can help you succeed.