Getting Customers Using Email Could Be Key To Revenue Success
Not only does selling value add services along with hosting increase your revenue, it can also reduce future churn:
For example, let’s look at email. When Parallels analyzed the churn rates among web hosters for shared web hosting services, we find that the churn rates for small business customers without email are significantly higher than those with email, especially in year one!
via Becoming a full service provider – the key to reducing churn | WHIR Web Hosting Blog”.