OpenSRS Storefront Improvements
This afternoon, we rolled out the latest version of OpenSRS Storefront. Since we introduced Storefront late last year, we’ve been working hard to make it better for both our Resellers and for your customers. Many of the improvements come as a result of feedback provided to us by our Resellers. This lastest update focused on usability for the end-user interface.
The changes come in three areas:
- An improved search experience: Storefront searches across a few dozen gTLDs and ccTLDs every time a user does a search. The lookup times for those searches can vary depending on the response times for each Registry. In some cases, those searches were taking too long so we redeigned the way search works to make things feel faster. Now, when a user performs a search, we return results for gTLDs immediately, and then start filling in the ccTLDs as the search results return. That means searches feel much faster for the end users.
- A better Domain Manager: For users with a bunch of domains in their profile, the Domain Manager was a bit unwieldy. We set out to reorganize the navigation for the Domain Manager and at the same time, we rolled out a bunch of improvements that make managing domains easier. End users can do things like bulk changes to WHOIS records, bulk renewals, and other changes across multiple domains at the same time.
- An easy way to auto-renew: We’ve added the ability for end-users to set domains and services to auto-renew. They can choose to set domains to auto-renew at the time of purchase, and later they can toggle auto renewal on or off for single domains, or multiple domains thanks to the new bulk tools.
If you want to take the new search experience for a spin, you can do so at our Storefront demo site. Keep in mind that this site is live and if you follow the purchase process through to the end, you’ve bought the domain name for real.
Drop us a line in the comments to let us know what you think.


Jonathan Brealey, Co-founder, Heart Internet
The company’s strategy continues to pay dividends. In 2009, Heart Internet found itself second on the Deloitte Technology Fast 50 fastest growing technology companies list and was recognized as the fastest growing Internet company in the UK. In 2010, they again made the Fast 50 list, demonstrating the incredible growth opportunities that continue to exist in the Internet and hosting space in the UK.
OpenSRS is a Gold Partner with WebhostingDay and we’ll have our staff on the ground in Germany for the event. If you are planning to attend WebhostingDay, make sure you drop by our booth and say hi. We’d love to chat with you about your business, and how we can better serve your needs.