Take advantage…we love it when you sell more domain names
Perhaps one of the biggest advantages of our unique “cost plus” billing model is that we get registry discounts that we can extend right through to you. Because our gTLD pricing model is totally transparent, we extend as many of those registry pricing promotions as possible, directly to our resellers.
For example, we are currently offering various discounts on .MOBI, .CN, .US and .INFO domain names as a result of promotions offered by those registries. You can view a list of our current domain promotions here.
Domain name pricing promotions are a fantastic opportunity to drum up new business and solidify existing customer relationships. Among the things we’ve seen from our customers when they extend our pricing promotions to their customers:
- Sales go up: We thought that might get your attention. In some cases — for those reseller who have popular websites — simply mentioning the promotion drives great sales volumes. And every additional name sold is another opportunity to sell ancillary services like web hosting and email. By the way, giving names away for free won’t drive revenues unless they’re bundled with paid services like hosting. Those free names are much less likely to be renewed.
- Looks can be deceiving: Sometimes, resellers don’t realize they have customers in China, or customers who might be interested in the mobile Internet, until they introduce a discount for .CN or .MOBI names. The bottom line: offer as many products and discounts as possible!
If more sales sound good to you, here are some hints to get you started, based on our experience:
- Market the discount on the front page of your website: It should be noticeable to both existing and potential customers.
- Advertise the promotion in any newsletters or blogs you might have.: The more people that know about a promotion, the more people might take advantage of it.
- Keep the promotion active for a limited amount of time: In order to remain transparent, we extend discounts for their full length. So, for example, .CN has been discounted for several months now, but that doesn’t mean you have to. Limiting a discount to a month-long period should generate some urgency among your customers. Just be sure to remember to send a “hurry – time is running out!” message before the end of the promotion.
As we head into the summer, we’ve got some new discounts to be rolled out starting July 1st. Among the new discounts: a super $0 registry fee for certain .INFO domain names and lowered registry fees for .COM and .NET Internationalized Domain Names (IDNs).
Happy selling!
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