Schwartz sells iReport.com, Apple fans buy MacBookAir.com
A couple of very interesting domain name news stories surfaced this week. One was the news that Rick Schwartz sold the name iReport.com to the American cable news channel CNN for $750,000. The other surrounded a rumored forthcoming Apple product called the MacBook Air.
The iReport.com sale raised some eyebrows because of the big money involved, but also because these types of sales are often handled privately and this one was decidedly public, revealed by Schwartz himself. The move towards more transparency in the domain industry was welcomed by some as an important change for the industry as a whole.
Meanwhile, buried in the hype surrounding the Macworld Expo and the yearly keynote address by Apple CEO Steve Jobs was a little domain name story I picked up on. For those who somehow missed the announcement yesterday (not likely around the Tucows office, home to a small, but proud group of Mac fanatics), Apple brought forth it’s latest creation in the form of an incredibly thin notebook computer they call the MacBook Air.
As every good marketer knows, the domain name is a very important part of any product launch. But Apple is in a bit of a bind. With so many people watching every move the company makes, and speculating about new products months and even years before they ever see the light of day, Apple can’t exactly register something like macbookair.com and expect that no one will take notice.
So they didn’t.
Instead, a Mac fan site, MacRumors.com bought macbookair.com and a number of variants in the days leading up to the big event. They simply put a redirect on the domain and pointed it at Apple.com. In a post to its website, MacRumors fessed up and even offered to hand over the name to Apple if they wanted it.
It’s an interesting twist on cybersquatting when fans of a company grab the domain in advance and then offer it up for cost, rather than for ransom. What do you think the chances of the same thing happening with a Microsoft product are?

In light of some very recent events in the domain name market, we thought now would be a great time to again call attention to why taking your time, and doing your research when choosing your Registrar is so important. The advice applies both to Resellers and to Registrants as the impact of making the wrong choice can, and will, be felt by both.
As a follow-up to yesterday’s post about how to protect your domain names from theft, I’ll point you to a blog post by Bill Sweetman, our General Manager, Domains Portfolio, over at the Canadian Marketing Association’s blog. In that post